Store Wars Battle Mindspace Shelfspace PDF 237bde0c7

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Store Wars: The Battle for Mindspace and Shelfspace PDF




by Judith Corstjens : Store Wars: The Battle for Mindspace and Shelfspace

ISBN : #0471950815 | Date : 1995-02

Description :

PDF-99c4e | Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers an… Store Wars: The Battle for Mindspace and Shelfspace


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[Pub.35GyO] Store Wars: The Battle for Mindspace and Shelfspace PDF | by Judith Corstjens


Store Wars: The Battle for Mindspace and Shelfspace by by Judith Corstjens

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Borderless World Power and Strategy In The PDF




by Kenichi Ohmae : Borderless World Power and Strategy In The

ISBN : #0006383645 | Date : 1994-03-29

Description :

PDF-7a261 | … Borderless World Power and Strategy In The


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[Pub.41ELB] Borderless World Power and Strategy In The PDF | by Kenichi Ohmae


Borderless World Power and Strategy In The by by Kenichi Ohmae

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Who’s Doing Who the Favour? PDF




by James Bacon : Who’s Doing Who the Favour?

ISBN : #0987584715 | Date : 2013-08-26

Description :

PDF-d5d33 | Calling all sales professionals and sales leaders… Who’s doing who the favour? gives an exciting and fresh insight into what it takes to be a successful sales person in today’s world. It’s time to put less emphasis on complex sales models and confusing questioning techniques. Instead, focus on some guiding principles that generate great client interaction and engagement, such as who is doing wh… Who’s Doing Who the Favour?


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[Pub.90FpV] Who’s Doing Who the Favour? PDF | by James Bacon


Who’s Doing Who the Favour? by by James Bacon

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Promotional Strategy PDF




by Engel : Promotional Strategy

ISBN : #0256122415 | Date : 1995-01-01

Description :

PDF-a278b | … Promotional Strategy


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Promotional Strategy by by Engel

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89 Seconds to Sales Success PDF




by Mike Faber : 89 Seconds to Sales Success

ISBN : #0981531008 | Date : 2008-11-01

Description :

PDF-25261 | Finally, a book for salespeople written for today’s business pace. This book contains fifty actionable sales strategies based on six key principles for sales success. 89 Seconds to Success means that you can read and implement each of these strategies quickly. As I wrote, I tried to envision you in the middle of your business day. The phone is ringing, your email is piling up, the boss calls an im… 89 Seconds to Sales Success


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89 Seconds to Sales Success by by Mike Faber

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Managing Marketing Concepts Irish Cases PDF D070b134a

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by John A. Murray : Managing Marketing: Concepts and Irish Cases

ISBN : #0717119521 | Date : 1993-12-31

Description :

PDF-f5f60 | This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing activity, through the development of a comprehensive new … Managing Marketing: Concepts and Irish Cases


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[Pub.20WEG] Managing Marketing: Concepts and Irish Cases PDF | by John A. Murray


Managing Marketing: Concepts and Irish Cases by by John A. Murray

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Brandjack Reputation Brand Pirates About Ebook PDF B60923bdb

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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Emotion Marketing Hallmark Winning Customers PDF Fcf288e74

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Emotion Marketing: The Hallmark Way of Winning Customers for Life PDF




by Scott Robinette : Emotion Marketing: The Hallmark Way of Winning Customers for Life

ISBN : #0071364145 | Date : 2000-12-30

Description :

PDF-93179 | To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy ca… Emotion Marketing: The Hallmark Way of Winning Customers for Life


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Emotion Marketing: The Hallmark Way of Winning Customers for Life by by Scott Robinette

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Obstructive Marketing Restricting Distribution Asymmetric PDF F98c38322

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Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare PDF




by Maitland Hyslop : Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

ISBN : #147241604X | Date : 2014-02-26

Description :

PDF-93333 | In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to resear… Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare


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Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare by by Maitland Hyslop

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Leadership Featured Effective Executive Drucker PDF 8ec2f4bfa

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HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)

ISBN : #1633694488 | Date : 2011-01-03

Description :

PDF-5ed99 | Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We’ve combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization’s performance.HBR’s 10 Must Reads On L… HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)


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[Pub.59fho] HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) by by Harvard Business Review

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Vision Richard Israel PDF 0421ea4d1

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The Vision PDF




by Richard Israel : The Vision

ISBN : #0566077973 | Date : 1996-09

Description :

PDF-9c5b1 | This guide follows the story of one woman’s experiences, which are followed by a commentary, detailing points such as how to harness brain power, how to create and achieve a peak sales vision, and how to become a visionary leader…. The Vision


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[Pub.16jai] The Vision PDF | by Richard Israel


The Vision by by Richard Israel

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The Secret Collaborative Economy: More Clients, More Exposure, More Profit, Faster! PDF




by Marsha Wright : The Secret Collaborative Economy: More Clients, More Exposure, More Profit, Faster!

ISBN : #1905160151 | Date : 2013-11-01

Description :

PDF-8ae62 | … The Secret Collaborative Economy: More Clients, More Exposure, More Profit, Faster!


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[Pub.24IOq] The Secret Collaborative Economy: More Clients, More Exposure, More Profit, Faster! PDF | by Marsha Wright


The Secret Collaborative Economy: More Clients, More Exposure, More Profit, Faster! by by Marsha Wright

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Pharmaceuticals Wheres Brand Logic Branding Strategy PDF 5c74f4086

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Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy PDF




by Giles D. Moss : Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy

ISBN : #0789032589 | Date : 2007-06-13

Description :

PDF-646fa | Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals—Where’s the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer … Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy


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Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy by by Giles D. Moss

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Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball PDF




by Dave Kurlan : Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball

ISBN : #1420895664 | Date : 2005-11-22

Description :

PDF-26e16 | Baseline Selling – How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today’s sales “experts” with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most… Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball


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Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball by by Dave Kurlan

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Managing Featured Leadership Results Goleman PDF 8f3a4500e

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HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)

ISBN : #163369450X | Date : 2011-02-07

Description :

PDF-a38a9 | Managing people is fraught with challenges―even if you’re a seasoned manager. Here’s how to handle them.If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees’ performance.HBR’s 1… HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)


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[Pub.58poR] HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman) by by Harvard Business Review

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